Summer Flavours Galore: Alcohol and Food Sampling Marketing Strategies

Summer is in the air! Everything we all love about this time of year is popping up once again to usher us into the warmer months. Longer days, warm nights, seasonal fruits, cool rivers and lakes, and late bedtimes define this hazy and carefree time for kids and adults alike.

Summer is also a time for outdoor events that draw large crowds of people. These events are great experiential marketing opportunities for brands to connect with target audiences. Whether you are sampling a new flavour of breakfast cereal or a new alcohol brand, summer is the time to utilize food sampling and alcohol sampling brand ambassadors for more brand exposure. Read more here…

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