Top 3 Experiential Marketing Ideas for Summer

Ah, summer. The time for patios and parks, ice cream and rooftop beers, street festivals and tropical vacations – it’s what everyone looks forward to for most of the year.

There’s really nothing quite like enjoying a nice espresso on a sunny day by the water, surrounded by the chatter of your fellow cafe-goers. In fact, part of what makes the nice weather so great is that everything that was hiding indoors for half the year shuffles outside for all to see.

These events, festivals, and concerts all give people a chance to try something new, get ready for the coming year, and enjoy the time with their family and friends. This is why experiential marketing campaigns thrive in the summertime. People are out, ready to explore, and (generally) in a better mood – it’s the perfect algorithm for successful guerrilla marketing events.

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