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5 Advantages of choosing experiential marketing Toronto

Experiential Marketing is one of the most popular forms of marketing in the industry. It has gained momentum since the period it has been launched. This is mainly because of the various benefits you can get from it. Marketing is an adverse thing and every person views it from a different point of view. As you know all the consumers around the world are saturated and they all have different needs and perceptions. Hence choosing a form of marketing that will apply to all consumer groups is essential for a company. Experiential Marketing Toronto is one such form. You can know more about the concept on our website Fervent Events .  Take a look at the advantages of going for experiential marketing Toronto over other forms of marketing:  You can connect with the consumer directly: One of the major reasons why people choose experiential marketing Toronto is because you get to interact with your potential customers directly. It also allows the customer to experience y...

Fervent Celebrates the Toronto Raptors’ Historic NBA Win

Ah, summer. Or as it’s known around these parts: patio season. And what a patio season it’s been so far! Fervent HQ has been buzzing and booming with all the new programs and clients we’re servicing.                           Of course, we all like to unwind too. In fact, our perfect pairing for relaxation in the warm weather is patio season and the NBA playoffs. What’s better than having a cold one with friends at your favourite bar while your favourite home team makes sports history? Read more here...

Everything You Need to Know About Mascots

Experiential marketing has opened up a new world of opportunities for brands to connect with their audience. There are multiple ways an experiential or guerrilla marketing campaign can stand out and entice people to interact with the brand. One of those is the use of mascots. Colourful  and recognizable costumes can enhance a  street team campaign  or a booth at a  trade show . Whether it’s an exclusive event (like a pop up shop!) or a high reward contest, utilizing mascots draws in even the shyest of people. Visuals have always been important in marketing, but experiential campaigns have the potential to maximize impact with strategic use of brand recognition through costumed brand ambassadors.  Read more here…