There are days when we feel we are losing ground. Whether we are talking about life or work, there is always a problem ahead of us that comes up suddenly or a situation that requires full commitment to come up with the best solution. However, there are some challenges whose impact goes beyond human reach, and which require joint action in the long run to enable a quality life for future generations according to Fervent experiential marketing agency . Sustainable development is therefore imposed as a hypothesis of a modern business model and a strategic commitment of modern companies. What is the issue of trend, and how much do we actually act? In recent history, there has certainly not been a decade in which more has been said about environmental protection and sustainable development. Despite the heightened warnings coming from scientists on a daily basis, our habits as consumers are changing extremely slowly and it is questionable whether these changes do more harm or good. What is t...