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Showing posts with the label EventsMarketing

How can Experiential Marketing Help your Business

The ways in which people interact have changed dramatically in recent years as online media has become an integral part of our daily lives. These new features require a change in business strategies and customer relationships. The Solution to These Problems - Digital Marketing! The lead generating agency toronto will give you a few tips to learn more about experiential marketing.  What is experiential marketing toronto? The advent and development of the Internet has forced businesses to evolve, digitize and adapt to new conditions. This phenomenon affected marketing and advertising in the same way, because standard advertising channels, strategies and techniques were no longer sufficient to promote a particular type of business brand. What exactly is digital marketing? This is a specific set of techniques that uses digital channels for advertising or, in other words, the Internet. It reaches the widest possible online audience, using various advertising me...

Fervent Celebrates the Toronto Raptors’ Historic NBA Win

Ah, summer. Or as it’s known around these parts: patio season. And what a patio season it’s been so far! Fervent HQ has been buzzing and booming with all the new programs and clients we’re servicing.                           Of course, we all like to unwind too. In fact, our perfect pairing for relaxation in the warm weather is patio season and the NBA playoffs. What’s better than having a cold one with friends at your favourite bar while your favourite home team makes sports history? Read more here...

Everything You Need to Know About Mascots

Experiential marketing has opened up a new world of opportunities for brands to connect with their audience. There are multiple ways an experiential or guerrilla marketing campaign can stand out and entice people to interact with the brand. One of those is the use of mascots. Colourful  and recognizable costumes can enhance a  street team campaign  or a booth at a  trade show . Whether it’s an exclusive event (like a pop up shop!) or a high reward contest, utilizing mascots draws in even the shyest of people. Visuals have always been important in marketing, but experiential campaigns have the potential to maximize impact with strategic use of brand recognition through costumed brand ambassadors.  Read more here…