Everything You Need to Know About Mascots

Experiential marketing has opened up a new world of opportunities for brands to connect with their audience.

There are multiple ways an experiential or guerrilla marketing campaign can stand out and entice people to interact with the brand.

One of those is the use of mascots. Colourful and recognizable costumes can enhance a street team campaign or a booth at a trade show.

Whether it’s an exclusive event (like a pop up shop!) or a high reward contest, utilizing mascots draws in even the shyest of people. Visuals have always been important in marketing, but experiential campaigns have the potential to maximize impact with strategic use of brand recognition through costumed brand ambassadors. Read more here…

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