Experiential marketing is most effective when reaching a large audience.
Knowing who your target audience is when designing an experiential marketing campaign is ideal. Doing the market research to figure out their consumer habits, what positive marketing looks like to them, and where they spend their time is key to executing a successful experiential marketing activation.
There are natural gathering places for consumers of a specific market – niche stores, special events, and social activities. But there is one institution where consumers of all needs, desires, and means congregate. Read more here…
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