Why Marketing Green Products Capitalizes on the Market and Promotes a Healthy Planet

There are days when we feel we are losing ground. Whether we are talking about life or work, there is always a problem ahead of us that comes up suddenly or a situation that requires full commitment to come up with the best solution. However, there are some challenges whose impact goes beyond human reach, and which require joint action in the long run to enable a quality life for future generations according to Fervent experiential marketing agency.

Sustainable development is therefore imposed as a hypothesis of a modern business model and a strategic commitment of modern companies. What is the issue of trend, and how much do we actually act?

In recent history, there has certainly not been a decade in which more has been said about environmental protection and sustainable development. Despite the heightened warnings coming from scientists on a daily basis, our habits as consumers are changing extremely slowly and it is questionable whether these changes do more harm or good.

What is the issue of trend, and how much do we actually have a positive effect on the environment? In the world of marketing, that is, the digital present, it is indisputable that companies and consumers are at a higher stage of awareness of the need to introduce "green" practices in order to reduce the negative impact on the environment. The states have committed themselves to achieving the goals of sustainable development by 2030, and the goal is especially interesting, which refers to responsible consumption, i.e., rational use of resources, waste reduction and introduction of sustainable practices in production processes. The potential answer to the growing demands for a socially responsible attitude towards the planet Earth lies in "green" marketing.

This concept, often referred to as "environmental" or "sustainable", is based on the sale of products and services based on their environmental benefits. Although in the short term this approach to production, packaging, logistics, energy efficiency and waste management acts as a cost for every company, in the long run it is certainly a worthwhile investment.

Research shows that customers are willing to pay a higher price for green products, and in connection with that, there is a growing loyalty to the brand that is committed to sustainable development.

In the implementation of green marketing, it certainly remains important to consider the famous "4P" concept that refers to the product itself, price, distribution channels and promotion. Some research shows that promotion has exceeded the importance of price, which speaks in favor of developing a green marketing strategy. By investing in marketing campaigns, it is possible to overcome the problem of "high cost" in favor of other benefits that the product offers.

Take for example the producers of organic fruits and vegetables whose main activity is the sale of local products of high quality. In order to gain a competitive advantage in the market, it is clear that it must address a very specific niche market and carefully devise an approach. It is known that a house is built on good foundations.

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